MILAN, Dec 12 (Reuters) - MFE-MediaforEurope,
the TV group controlled by Italy's Berlusconi family, has
secured the support of banks for a 3.4 billion euro ($3.6
billion) loan to be ready to advance its crossborder expansion
plans, its chief executive said.
MFE which owns commercial TV operations in Italy and Spain,
has built a near 30% stake in German peer ProSiebenSat.1
as part of plans to create a pan-European
advertising-funded broadcaster.
It sees that strategy as the response to the increasing
dominance of U.S. streaming giants such as Netflix ( NFLX ), and
the flight of advertising budgets to the likes of Facebook
and Google.
Holding a press briefing at the company's headquarters near
Milan late on Wednesday, CEO Pier Silvio Berlusconi said MFE
wanted to be ready to jump at opportunities.
"We want to be ready to assess what, if anything, could be
the right thing to do in Germany, but also for any other
opportunities," he said.
MFE's holding in ProSieben is just below the threshold that
triggers a mandatory takeover under German laws.
"We are following the situation in Germany, which is very
complex, given the weakness of the economy and the political
crisis," he said.
Germany is holding early elections in February, and MFE is
unlikely to make any moves before that, according to a person
with knowledge of the matter.
"Let's hope 2025 is they year in which our international
strategy can shift up a gear," Berlusconi added.
Since MFE first invested in ProSieben in 2019, the
Bavaria-based group has resisted MFE's calls to join its
pan-European project, striving to remain independent.
MFE has been urging ProSieben to speed up its turnaround and
press ahead with planned sales of non-core online assets, a move
which could make it easier for MFE to proceed with a bid for a
streamlined group.
Berlusconi said he was satisfied with the "outstanding
performance" of MFE's advertising sales this year, which was
capped by a "positive final quarter, despite a challenging
comparison with 2023."
The heir of late Italian Prime Minister Silvio Berlusconi,
who founded the Forza Italia party which is currently part of
Prime Minister Giorgia Meloni's conservative government,
confirmed he had no plan to play an active role in politics.
"I want to continue with my job, we are at a crucial
juncture for the company," he said.
($1 = 0.9527 euros)
(Reporting by Elvira Pollina; Editing by Valentina Za)