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Berlusconis' MFE secures financing for European M&A push, CEO says
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Berlusconis' MFE secures financing for European M&A push, CEO says
Dec 12, 2024 3:32 AM

MILAN, Dec 12 (Reuters) - MFE-MediaforEurope,

the TV group controlled by Italy's Berlusconi family, has

secured the support of banks for a 3.4 billion euro ($3.6

billion) loan to be ready to advance its crossborder expansion

plans, its chief executive said.

MFE which owns commercial TV operations in Italy and Spain,

has built a near 30% stake in German peer ProSiebenSat.1

as part of plans to create a pan-European

advertising-funded broadcaster.

It sees that strategy as the response to the increasing

dominance of U.S. streaming giants such as Netflix ( NFLX ), and

the flight of advertising budgets to the likes of Facebook

and Google.

Holding a press briefing at the company's headquarters near

Milan late on Wednesday, CEO Pier Silvio Berlusconi said MFE

wanted to be ready to jump at opportunities.

"We want to be ready to assess what, if anything, could be

the right thing to do in Germany, but also for any other

opportunities," he said.

MFE's holding in ProSieben is just below the threshold that

triggers a mandatory takeover under German laws.

"We are following the situation in Germany, which is very

complex, given the weakness of the economy and the political

crisis," he said.

Germany is holding early elections in February, and MFE is

unlikely to make any moves before that, according to a person

with knowledge of the matter.

"Let's hope 2025 is they year in which our international

strategy can shift up a gear," Berlusconi added.

Since MFE first invested in ProSieben in 2019, the

Bavaria-based group has resisted MFE's calls to join its

pan-European project, striving to remain independent.

MFE has been urging ProSieben to speed up its turnaround and

press ahead with planned sales of non-core online assets, a move

which could make it easier for MFE to proceed with a bid for a

streamlined group.

Berlusconi said he was satisfied with the "outstanding

performance" of MFE's advertising sales this year, which was

capped by a "positive final quarter, despite a challenging

comparison with 2023."

The heir of late Italian Prime Minister Silvio Berlusconi,

who founded the Forza Italia party which is currently part of

Prime Minister Giorgia Meloni's conservative government,

confirmed he had no plan to play an active role in politics.

"I want to continue with my job, we are at a crucial

juncture for the company," he said.

($1 = 0.9527 euros)

(Reporting by Elvira Pollina; Editing by Valentina Za)

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