11:26 AM EDT, 09/10/2024 (MT Newswires) -- Beyond (BYON) said Tuesday that it launched a new global licensing program to expand the reach of its brands, starting with Bed Bath & Beyond.

The new licensing program covers product license agreements to sell Bed Bath & Beyond products and licensing deals for stores in Mexico, according to the company. Beyond said talks are also "in progress" for stores in other international markets.

Beyond said it granted a category license for Bed Bath & Beyond to home textiles manufacturer PEM America, covering the brand's entire product category base. No financial details were disclosed.

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