09:58 AM EST, 02/03/2025 (MT Newswires) -- Beyond (BYON) said Monday that it has signed an asset purchase agreement with BBBY Acquisition to acquire the global rights of the Buy Buy Baby brand for $5 million, reuniting the Bed Bath & Beyond with the Buy Buy Baby brand.

Beyond, which also owns the Overstock and Zulily retail brands, said the deal includes certain Buy Buy Baby assets such as databases, domains, intellectual property, vendor relationships and other content.

Beyond shares were up more than 4% in recent Monday trading.

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