Big-C Mobiles, a multi-brand mobile retail chain based in Hyderabad, is targeting a turnover of Rs. 1,500 crore in the current fiscal year, following its achievement of Rs 1,000 crore turnover in 2022-23. With 250 existing outlets across Telangana, Andhra Pradesh, and Tamil Nadu, the company now plans to expand to 400 outlets within the next two years, investing approximately Rs. 300 crore.

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This growth also includes diversifying their product portfolio beyond mobiles to include more electronics and gadgets.

Balu Chowdary, Founder, Chairman, and Managing Director of Big-C Mobiles, said, "We have a strong customer base of 3 crore and will continue expanding our presence, entering new markets."

Big-C Mobiles said it has been instrumental in organizing mobile handset retailing in India and was the first retail company in the country to appoint a brand ambassador in 2006.

Despite the rise of online sales, Big-C Mobiles said it remains resilient, with offline sales accounting for 65 percent of their business. Customers continue to prefer the benefits of buying mobiles from Big-C stores, which also offer two-hour delivery for online purchases. Additionally, Big-C's outlets have seen an uptick in TV sales.

First Published:Aug 23, 2023 11:20 AM IST