NEW YORK, July 10 (Reuters) - Bitcoin rallied to another

all-time high on Thursday helped by rising demand from

institutional investors as well as friendly policies of the

administration of U.S. President Donald Trump.

In March, Trump signed an executive order to establish a

strategic reserve of cryptocurrencies. He has also appointed

several crypto-friendly individuals, including Securities and

Exchange Commission Paul Atkins and White House AI czar David

Sacks.

Trump's family businesses have also made forays into

cryptocurrencies. Trump Media & Technology Group ( DJT ) is

looking to launch an exchange-traded fund that will invest in

multiple crypto tokens including bitcoin, according to an SEC

filing on Tuesday.

The world's largest cryptocurrency rose to a fresh record

high of $113,734.64. It is now up about 21% this year.