07:23 AM EST, 01/31/2025 (MT Newswires) -- Bitfarms ( BITF ) , a Bitcoin and data center company, on Friday said it hired Appleby Strategy Group (ASG) and World Wide Technology (WWT) to conduct a comprehensive feasibility analysis on all its North American sites and advise on its global HPC and artificial intelligence strategy.

ASG and WWT will help build accelerated sales and development strategies and market the sites on behalf of Bitfarms ( BITF ) to potential customers.

"Based on active discussions over the past several months with potential HPC/AI partners and customers, we are confident that our North American portfolio pipeline, particularly sites located on the PJM grid, is strongly suited for HPC/AI. The contracts associated with HPC/AI customers provide long-term, steady cash flows and earnings streams while our Bitcoin mining operations will continue to monetize Bitcoin's flexible upside potential, creating a powerful and resilient portfolio that will generate long-term value for our shareholders," said Bitfarms ( BITF ) Chief Executive Ben Gagnon.

Shares of the company closed up $0.08, or 3.9%, to $2.15 on Thursday on the Toronto Stock Exchange.

U.S.-listed shares of the company were flat at US$1.50 in pre-market trading.