08:13 AM EDT, 09/05/2024 (MT Newswires) -- Black Rifle Coffee (BRCC) said Thursday it signed a sales and distribution agreement with Keurig Dr Pepper ( KDP ) under which the latter will sell and distribute Black Rifle Energy beverages in its company-owned direct store territories across the US.

Financial terms of the agreement weren't disclosed.

Black Rifle Coffee intends to roll out the Black Rifle Energy beverage in Q4 and launch it nationwide early next year, the coffee company added.

BRCC shares rose 7% in recent Thursday premarket activity, while KDP shares were down 0.9%.

Price: 4.6700, Change: +0.31, Percent Change: +7.11