LONDON, March 25 (Reuters) - BlackRock ( BLK ) has

launched its first bitcoin exchange-traded product in Europe, in

a bid to tap growing demand for cryptocurrency exposure in new

markets after attracting more than $50 billion into similar

products in the United States.

The world's largest asset manager has launched its 'iShares

Bitcoin ETP', according to a BlackRock ( BLK ) product page online,

which is domiciled in Switzerland and listed in Paris, Amsterdam

and Frankfurt.

Reuters previously reported on the planned launch last

month. BlackRock ( BLK ) declined to comment.

BlackRock ( BLK ) was one of the first institutional investors to

offer exchange-traded products in the U.S. to track the spot

price of bitcoin after the Securities and Exchange Commission

first approved them in January 2024.

It has partnered with Coinbase as custodian and Bank of New

York Mellon as administrator on the latest product, the page

said.