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BlackRock launches first bitcoin product in Europe
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BlackRock launches first bitcoin product in Europe
Mar 25, 2025 2:12 AM

LONDON (Reuters) - BlackRock ( BLK ) has launched its first bitcoin exchange-traded product in Europe, in a bid to tap growing demand for cryptocurrency exposure in new markets after attracting more than $50 billion into similar products in the United States.

The world's largest asset manager has launched its 'iShares Bitcoin ETP', according to a BlackRock ( BLK ) product page online, which is domiciled in Switzerland and listed in Paris, Amsterdam and Frankfurt.

Reuters previously reported on the planned launch last month. BlackRock ( BLK ) declined to comment.

BlackRock ( BLK ) was one of the first institutional investors to offer exchange-traded products in the U.S. to track the spot price of bitcoin after the Securities and Exchange Commission first approved them in January 2024.

It has partnered with Coinbase as custodian and Bank of New York Mellon as administrator on the latest product, the page said.

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