Oct 22 (Reuters) - Asset management giant BlackRock ( BLK )

on Tuesday launched two new exchange-traded funds (ETFs)

aimed at giving investors exposure to the booming market for

artificial intelligence.

Generative AI, designed to create human-like interactions by

processing vast amounts of data, has taken the world by storm

and is expected to be integrated into virtually all industries

in the coming years from technology to financial services.

"As an investing theme, BlackRock ( BLK ) views AI as a mega force

with broad investing implications both now and in the long

term," the world's largest asset manager said.

Asset managers have been rolling out thematic ETFs to

capitalize on the popularity of certain themes, sectors or

trends, unlike traditional products that track broad market

indexes.

Demand for these products, however, has been mixed in recent

months as investors have been opting for funds linked to stock

market benchmarks, which are hovering near record highs.

BlackRock's ( BLK ) iShares A.I. Innovation and Tech Active ETF will

invest in global AI and technology stocks across market

capitalizations.

Its iShares Technology Opportunities Active ETF shares a

similar investment objective, aiming for long-term capital

appreciation by investing in global technology companies across

sectors like semiconductors, software and hardware, among

others.

"These active ETFs can help investors seize outsized and

overlooked investment opportunities across the full stack of AI

and advanced technologies," said Tony Kim, BlackRock's ( BLK ) head of

the fundamental equities technology group.

Earlier this month, the asset manager beat Wall Street

estimates for third-quarter profit and its assets under

management (AUM) hit a record high as a U.S. stock market rally

boosted inflows.

As of Sept 30, its iShares business - with over 1400 ETFs -

had $4.2 trillion in AUM.

(Reporting by Manya Saini in Bengaluru; Editing by Anil

D'Silva)