01:39 PM EDT, 05/06/2025 (MT Newswires) -- Blend Labs ( BLND ) said Tuesday it is partnering with Glia to allow lenders to guide loan applicants in the lending process without leaving the loan application.

The integration of Glia's chat, voice, video and artificial intelligence tools directly into Blend's digital banking platform will enable lenders to answer questions from borrowers, Blend said.

The integration lowers friction for borrowers, resulting in higher conversion rates that will ultimately translate to more closed loans and real revenue for lenders, Blend added.

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