01:16 PM EDT, 06/13/2025 (MT Newswires) -- BMO's takeaways from its May 2025 web traffic analysis for Aritzia ( ATZAF ) are mixed.

According to analyst Stephen MacLeod, total web traffic growth remained positive but moderated month-on-month (+2% in May vs. +7% in April).

While Canada declined (-17% vs. -3% Apr/25), U.S. growth accelerated (+26% vs. +17% Apr/25). Traffic growth reflected customer engagement with its summer launches and Into the Sun sale. The easing tariff situation, while fluid, provides support for sales and margins, MacLeod adds.

BMO believes Aritzia ( ATZAF ) is well-positioned to execute on significant U.S. growth opportunity, reflecting strong momentum, growing brand affinity, & Everyday Luxury positioning.

Aritzia ( ATZAF ) is rated Outperform, with an $80 target.

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