BERLIN, Aug 28 (Reuters) - BMW chief executive
Oliver Zipse expects a reordering of the car industry in the
coming years, warning in an interview on Thursday that the
sector cannot afford mistakes, as the company bets heavily on
its revamped electric vehicle offering.
"There will be a selection process in our industry," Zipse
told the Spiegel news magazine.
This, he said, was why the German carmaker decided five
years ago to overhaul its portfolio with the new, fully electric
'Neue Klasse' series, with which it hopes to catch up with EV
pioneer Tesla.
"You can't afford to make mistakes in this industry," Zipse
told the magazine, speaking ahead of BMW's unveiling of the
first model in the series, the iX3, at the Munich car show next
week.
Spiegel quoted an industry specialist on the risk of BMW's
'Neue Klasse' strategy.
For a relatively small producer like BMW, it is "enormously
important that such a billion-euro investment doesn't go down
the drain", said Stefan Bratzel, head of the Centre of
Automotive Management.