LONDON, March 10 (Reuters) - A board games developer is

set to become the first company to list its shares on Britain's

new private stock market later this month, in a deal that will

take place on a rival platform to that operated by the London

Stock Exchange ( LDNXF ).

QPlay, which develops 'hybrid' physical and digital board games,

will allow trading in its shares on March 18 on a PISCES

platform operated by London-based private markets firm JP

Jenkins, according to a statement by the company.

The deal will be the first of its kind on PISCES, or private

intermittent securities and capital exchange system, a new type

of stock market introduced by Britain's financial regulator last

year to boost investment into private companies. Under the

PISCES framework, companies can allow trading in their shares on

a temporary basis without the need to go public.

"Being the first operator to conduct a PISCES liquidity event is

a major milestone for the team at JP Jenkins, along with the

policymakers and partners who we have worked closely with over

the last few years," said Veronika Oswald, commercial director

of JP Jenkins, which won approval to operate a PISCES market in

November last year.

The introduction of PISCES comes as part of a suite of

reforms to Britain's capital markets designed to boost growth

and increase the rate of initial public offerings in London,

after a slide in recent years.

The London Stock Exchange ( LDNXF ) was the first company to win

regulatory approval for PISCES and announced its inaugural

planned deal earlier this month, which is due to take place

after that of QPlay. Other markets offer similar regulated

platforms. Rival exchange Nasdaq in New York has long

had a private market segment.