Investors with a lot of money to spend have taken a bullish stance on Booking Holdings ( BKNG ) .

And retail traders should know.

We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.

Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with BKNG, it often means somebody knows something is about to happen.

So how do we know what these investors just did?

Today, Benzinga's options scanner spotted 52 uncommon options trades for Booking Holdings ( BKNG ).

This isn't normal.

The overall sentiment of these big-money traders is split between 40% bullish and 34%, bearish.

Out of all of the special options we uncovered, 19 are puts, for a total amount of $1,433,309, and 33 are calls, for a total amount of $2,672,729.

Expected Price Movements

Taking into account the Volume and Open Interest on these contracts, it appears that whales have been targeting a price range from $2000.0 to $4500.0 for Booking Holdings ( BKNG ) over the last 3 months.

Volume & Open Interest Trends

Looking at the volume and open interest is a powerful move while trading options. This data can help you track the liquidity and interest for Booking Holdings's ( BKNG ) options for a given strike price. Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of Booking Holdings's ( BKNG ) whale trades within a strike price range from $2000.0 to $4500.0 in the last 30 days.

Booking Holdings Option Activity Analysis: Last 30 Days

Significant Options Trades Detected:

About Booking Holdings

Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.

Following our analysis of the options activities associated with Booking Holdings ( BKNG ), we pivot to a closer look at the company's own performance.

Current Position of Booking Holdings

Trading volume stands at 69,854, with BKNG's price up by 1.31%, positioned at $3707.84.

RSI indicators show the stock to be may be approaching oversold.

Earnings announcement expected in 6 days.

What The Experts Say On Booking Holdings

Over the past month, 5 industry analysts have shared their insights on this stock, proposing an average target price of $4259.4.

Maintaining their stance, an analyst from Wells Fargo continues to hold a Equal-Weight rating for Booking Holdings ( BKNG ), targeting a price of $3497.

Maintaining their stance, an analyst from Morgan Stanley continues to hold a Equal-Weight rating for Booking Holdings ( BKNG ), targeting a price of $4000.

An analyst from Barclays persists with their Overweight rating on Booking Holdings ( BKNG ), maintaining a target price of $4300.

Consistent in their evaluation, an analyst from B. Riley Securities keeps a Buy rating on Booking Holdings ( BKNG ) with a target price of $4900.

Maintaining their stance, an analyst from Oppenheimer continues to hold a Outperform rating for Booking Holdings ( BKNG ), targeting a price of $4600.

Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Booking Holdings ( BKNG ) options trades with real-time alerts from Benzinga Pro.