12:50 PM EDT, 04/03/2025 (MT Newswires) -- Boston Beer ( SAM ) said Thursday it entered into a multiyear partnership with AEG Presents to showcase its beverage portfolio at nearly 30 music venues and festivals nationwide.

Financial details weren't disclosed.

The partnership will feature Sun Cruiser Iced Tea & Vodka, Truly Hard Seltzer, Twisted Tea Hard Iced Tea, and Angry Orchard Hard Cider at venues including Brooklyn Steel, Resorts World Theatre, and major festivals.

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