04:15 PM EDT, 06/02/2025 (MT Newswires) -- Braze (BRZE) said late Monday it closed the acquisition of OfferFit, an artificial intelligence decisioning firm.

As part of the merger, Braze will integrate OfferFit's multi-agent decisioning engine into its customer engagement platform to help brands enhance customer relationships through automation and machine learning, according to a statement.

This acquisition builds on Braze's development of a native AI agent designed to enable brands personalize experiences with relevant journeys and content at scale, the company said.