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Brazil retailer Americanas taps operating chief Soares as new CEO
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Brazil retailer Americanas taps operating chief Soares as new CEO
Aug 25, 2025 4:00 PM

SAO PAULO, Aug 25 (Reuters) - Brazilian retailer

Americanas announced on Monday that its board had

approved Fernando Dias Soares as the company's new Chief

Executive Officer starting in October, according to a securities

filing.

Soares is a former executive for Anheuser-Busch InBev

and Domino's Pizza who joined Americanas in 2024 as

Chief Operating Officer.

He will replace Leonardo Coelho, who will join Americanas'

finance committee, the firm said in the filing.

Americanas has been under bankruptcy protection since early

2023, when it unveiled an alleged accounting fraud that later

led to legal accusations and an arbitration against several of

its former management.

Coelho was tapped as CEO about a month after Americanas

filed for bankruptcy protection to lead the company through its

restructuring process.

Americanas said Soares will "continue to execute the

company' strategic plan with a focus on growth, based on

productivity and profitability, to serve all stakeholders".

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