Greta Gerwig's 'Barbie' outshone even the 'Super Mario Bros Movie' in terms of total earnings. The film also played a pivotal role in rejuvenating the lame US summer box office, pushing it beyond the $4-billion mark for the first time since the pandemic's onset.

Previously, the highest single-day ticket sales record was held by 'Spider-Man: No Way Home' at $16.9 million. And now, 'Eras' has reached presales of $26 million. The movie will be screened in AMC theatres only across the US on October 13.

The second weekend of August 2023 (August 11-13) has become the busiest single weekend after re-opening for the cinema industry post the pandemic. This weekend saw the release of three prominent films: the Rajnikanth-starrer "Jailer," Sunny Deol's "Gadar 2," and Akshay Kumar's "OMG 2." The weekend saw a new all-time theatrical gross box office record with collections over Rs 390 crore, drawing more than 2.10 crore moviegoers to theatres across the country,

Arun K Chittilappilly, the Managing Director of Wonderla Holidays, highlighted the company's concentration on increasing retail foot traffic and enhancing non-ticket earnings.