The COVID-19 outbreak has affected India's media and entertainment sector to varying degrees. While traditional outdoor entertainment formats have been affected, digital advertising, OTT and gaming have fared better. Digital advertising spends are likely to overtake TV advertising in FY21, according to a report by KPMG. 

The media and entertainment sector, which was badly hit due to the disruptions caused by the COVID-19 pandemic, is expected to rebound to touch a revenue of Rs 1,86,600 crore in 2021-22, due to acceleration of digital adoption among users across geographies, according to a report. The sector should recover and post a 33 per cent growth in 2021-22, following a contraction of 20 per cent in 2020-21, which still implies a loss of around two years of growth, said KPMG in India Partner and Head (Media and Entertainment) Girish Menon.

”Itel TV plans to capture a market share of 6-8 percent within one year of its launch,” CEO said.

Apple Inc said on Thursday that it would extend free Apple TV+ subscriptions, which were set to end within the next three months, through February.