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Britain says Google's online-ad commitments no longer needed

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Britain says Google's online-ad commitments no longer needed

Jun 13, 2025 5:51 AM

LONDON, June 13 (Reuters) - Britain's antitrust

regulator said commitments it secured from Google in

2022 related to online advertising were no longer needed after

the tech company decided against a standalone prompt for

third-party cookies in April.

The Competition and Markets Authority (CMA) had been

concerned that Google's original plan to downgrade third-party

cookies could have weakened competition in digital advertising.

In 2022 it accepted commitments from Google that addressed

its concerns about its "privacy sandbox" proposals, specifically

around plans to remove some third-party cookies from its Chrome

browser.

"The CMA believes the commitments are no longer necessary

and is now consulting before it takes a decision on whether to

release them later this year," it said on Friday.

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