LONDON, Sept 24 (Reuters) - Nike's ( NKE ) new CEO

Elliott Hill got a vote of confidence from one of its largest

customers, British sportswear retailer JD Sports, whose

finance chief said Nike ( NKE ) was "doing all the right things" to

revive demand.

Hill, who was with Nike ( NKE ) for more than three decades,

returned as CEO in October to lead a turnaround at the firm

which had been struggling with strategy missteps that soured its

relations with retailers.

Under Hill, Nike ( NKE ) has been investing in its running shoe and

sneaker lines to reclaim lost ground in the segments, while

rekindling relationships with retailers.

"We think Nike ( NKE ) are doing all the right things in terms of

resetting the business," Dominic Platt, JD Sports' chief

financial officer told reporters on Wednesday after the group

reported first half results.

Nike ( NKE ) products make up about 45% of JD Sports' sales.

Platt said new products from Nike ( NKE ) were "resonating well"

with customers, highlighting the Vomero, Pegasus and P-6000

running ranges.