LONDON, May 13 (Reuters) - Tesco ( TSCDF ), Britain's
biggest supermarket group, has no plans to source American beef
despite last week's U.S.-UK trade deal giving the product access
to the UK market.
The deal gave U.S. farmers a quota of 13,000 metric tonnes
for beef which meets UK standards, with UK farmers having the
same quota for sales into the United States.
"We source 100% Irish and British beef in Tesco ( TSCDF ) and for the
foreseeable future that policy will be the same, we're not
planning to change it," Tesco ( TSCDF ) CEO Ken Murphy told Reuters on the
sidelines of the World Retail Congress.
As market leader, Tesco ( TSCDF ) has a 28% share of Britain's grocery
market.
No. 2 player Sainsbury's ( JSNSF ), which has 15% of the
market, similarly sources all of its beef from Britain and
Ireland.
Last week, U.S. Secretary of Agriculture Brooke Rollins
hailed American beef as "the safest, the best quality and the
crown jewel of American agriculture" and predicted the trade
deal would "exponentially increase" U.S. beef exports to
Britain.
However, with little difference between prices of
British-produced beef and U.S. beef that does meet UK standards,
the U.S. product could struggle to find a UK market.