08:37 AM EST, 12/11/2024 (MT Newswires) -- British American Tobacco ( BTI ) said Wednesday it is on track to achieve its 2024 guidance for low-single digit growth in organic revenue and adjusted profit.

For H2, investments in the US are expected to drive improved revenue growth for combustibles and the company's new categories that include vapes and oral nicotine products, according to the British firm.

"In the US, I am encouraged that our investment approach, taken over the last 18 months to strengthen our business, is working, despite a challenging macro-economic backdrop," Chief Executive Tadeu Marroco said.