(Reuters) -British luxury retailer Watches of Switzerland on Thursday projected full-year revenue growth of 6% to 10%, after its U.S. business revenue surpassed the $1 billion mark for the first time, driven by strong consumer demand.

The company posted adjusted operating profit of 150 million pounds ($204.60 million) for the year ended April 27, above analyst estimates of 148.8 million pounds, according to a company-compiled consensus.

($1 = 0.7331 pounds)