Oct 6 (Reuters) - Brokerages are largely bullish on buy-now-pay-later (BNPL) lender

Klarna ( KLAR ) as they begin coverage on Monday, though some warn that rising costs could

pressure near-term profitability.

Shares of the Swedish fintech are up 2% in premarket trading.

Klarna ( KLAR ) made its long-awaited U.S. public debut last month at $52 a share, above its initial

IPO pricing of $40, after shelving its listing plans in April amid tariff-driven market

turbulence.

The offering capped the company's years-long push to go public and signaled a broader

resurgence in the U.S. IPO market.

Goldman Sachs, J.P. Morgan and Morgan Stanley were among the underwriters for the offering.

"We view Klarna ( KLAR ) as the market leader in BNPL solutions, with a particularly strong franchise

in Europe, where we believe Klarna ( KLAR ) is a new, emerging closed loop payment scheme," analysts at

Goldman Sachs said in a note.

Klarna ( KLAR ) is the largest Swedish company to list its shares in the U.S. since music streaming

giant Spotify ( SPOT ) in 2018.

Founded in 2005 when online shopping was still in its early stages, Klarna ( KLAR ) has grown into a

major player in BNPL, offering short-term installment options - a model that gained significant

traction during the COVID-19 pandemic.

Despite being profitable for its first 14 years, Klarna ( KLAR ) has faced losses in recent years as

it expanded in the U.S. and other markets.

Analysts at Citigroup said short-term profitability could be hit by rising costs in Klarna's ( KLAR )

growing Fair Financing business, but they expect margins to recover by full-year 2026 as that

segment matures and the company deepens its presence in the U.S. and Europe.

Shares of the company have fallen about 22% from their September 10 opening price and have

traded as low as $35.60, amid a broader sell-off in fintech stocks.