10:43 AM EDT, 06/18/2025 (MT Newswires) -- BRP (DOO.TO) up 2.5% on last look, on Wednesday announced the opening of its first European flagship store in partnership with its new dealer, Canadian Motors. Located in the heart of Paris, the new store will offer an immersive brand experience in an exclusive setting.

The European store is the first in the company's 22-year history.

"The opening of our flagship store marks a milestone for BRP in Europe and positions us to continue growing as a global leader in powersports," said Steve Pelletier, vice president and general manager international at BRP. "With its prominent location in the heart of the French Capital, and strong focus on our all-new electric motorcycles, this new store enables us to expand our market presence by connecting even more with our community and confirms our long-term investment in Europe."

BRP was last seen up $1.64, to $66.17, on the Toronto Stock Exchange.

Price: 66.26, Change: +1.73, Percent Change: +2.68