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BRP to Sell Alumacraft to Bryton Marine Group
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BRP to Sell Alumacraft to Bryton Marine Group
Apr 1, 2025 11:10 AM

01:54 PM EDT, 04/01/2025 (MT Newswires) -- BRP (DOO.TO) Tuesday announced that they have entered into a definitive agreement whereby Bryton Marine Group will be acquiring Alumacraft assets in St. Peter, Minn.

This transaction comes on the heels of BRP's decision to sell its Marine businesses to "double down on its core powersports activities," enhancing its position for long-term success. It also underlines Bryton Marine Group's purpose to "enrich local and maritime communities" for future generations with market focused products.

"I am proud of the strong foundation we have built over the years for this iconic brand, and happy to have found the right buyer for Alumacraft," said President and CEO of BRP Jose Boisjoli. "The family-owned Bryton Marine Group has been in business for decades and we believe that their core values and culture will enable Alumacraft employees to unlock the full potential of the business."

BRP is trading at US$50.43 per share; no purchase price was provided for the sale of Alumacraft.

Price: 50.56, Change: +1.97, Percent Change: +4.04

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