Dec 10 (Reuters) - European regulators have asked Google
for more information about its now-scrapped secret advertising
partnership with Instagram-parent Meta Platforms ( META ) that ignored
the search company's rules on how minors should be treated
online, the Financial Times reported on Tuesday.
An FT investigation revealed in August how Google helped
Meta in a secret marketing project targeting 13- to 17-year-olds
who use YouTube, owned by Google-parent Alphabet, to
promote Meta's Instagram.
The partnership, which expanded to the U.S. and was to go
global, has since been scrapped, FT said.
Nonetheless, European Commission officials have been looking
into the partnership and have sent collated information to
regulators who are weighing on whether to act, the latest FT
report said, citing people familiar with the matter.
In October, the officials ordered Alphabet's lawyers to
gather and review data, presentations, internal chats and emails
related to the ad campaigns, the report said.
"The safeguards we have to protect teens, like prohibiting
ad personalization, are industry leading and continue to work,"
a Google spokesperson said in an email.
The company has held updated internal training to ensure its
sales teams remain aware of policies and technical protections,
the spokesperson said.
Meta, which also owns Facebook, and the European Commission
did not immediately respond to a Reuters request for comment.
Google restricts ad-targeting based on the age, gender or
interests of people under 18.
Earlier this year, Meta rolled out enhanced privacy and
parental controls for Instagram accounts of users under 18 in a
significant overhaul aimed at addressing growing concerns about
the negative effects of social media.