TORONTO, Sept 10 (Reuters) - The new biopic

"Swiped," starring British actor Lily James as dating app Bumble

founder Whitney Wolfe Herd, takes the audience back to Silicon

Valley in the early 2010s, before swiping left or right had

anything to do with match-making.

Directed by Rachel Lee Goldenberg, the film follows Wolfe

Herd's journey through a male-dominated tech industry, leading

her to launch Bumble - but not before her contentious departure

from rival app Tinder, which she co-founded.

"Seeing Whitney go through an experience where she starts

out working within the status quo and playing into the boys club

... and then realizing what was wrong with that and being able

to turn it all around and create her biggest success ... I think

that's a really helpful path for all of us," Goldenberg told

Reuters before the movie's world premiere at the Toronto

International Film Festival on Tuesday.

Bumble, which launched in 2014, stood out from competitors

by requiring women to make the first move by writing to their

matches first.

Wolfe Herd was not involved in the making of the film

because of a nondisclosure agreement she signed in her

settlement with Tinder.

"The filmmakers and the writers drew everything from the

public domain in order to tell this story," James told Reuters.

"(They) spent a lot of time developing this story to make it

feel as real and deep and true to her story as we possibly

could, and I loved doing the research. It was a brilliant part

of the process."

Online dating apps have struggled in recent years to retain

audiences, especially Gen Z users. In June, Bumble announced it

would lay off nearly a third of its workforce.

"Swiped" will start streaming globally on Disney+ and Hulu

on September 19.