BEIJING, Aug 6 (Reuters) - ByteDance has expanded its

offering of a software that can generate videos based on text

prompts, joining a growing number of Chinese tech firms entering

an emerging market also targeted by ChatGPT creator OpenAI.

Since Microsoft ( MSFT )-backed OpenAI unveiled in February

its text-to-video model Sora, which is not open for public use

yet, Chinese companies have rapidly developed similar tools,

with several launching models accessible to users.

Jimeng AI, developed by ByteDance-owned Faceu Technology, is

now available on the Apple App Store for Chinese users, Reuters'

checks showed on Tuesday, following its release on Android on

July 31.

The launch of a text-to-video model by the parent of short

video app firm TikTok follows a series of similar model releases

in recent months in China.

Kuaishou, one of China's largest video apps, opened its

Kling AI text-to-video model to a global audience late last

month. Its beta version is accessible worldwide, requiring only

an email address for registration.

Chinese AI startup Zhipu AI also introduced its

video-generating model Ying last month, and days after its

launch another startup, Shengshu, officially launched its Vidu

app.

Faceu Technology operates under ByteDance's Jianying

business, which is best known for its video editing app CapCut.

Jimeng AI offers subscriptions at 69 yuan ($9.65) monthly,

79 yuan for a single month, or 659 yuan annually. Each plan

allows users to create about 2,050 images or 168 AI videos per

month.

($1 = 7.1501 Chinese yuan renminbi)