July 22 (Reuters) - Canadian provinces' boycott of U.S.
spirits amid a trade dispute with the United States has caused a
sharp drop in sales of American imports, as well as other
imported and domestic spirits across the nation, a Canadian
liquor trade group said on Tuesday.
Sales of U.S. spirits in Canada dropped 66.3% between March
5, when provinces announced they would stop carrying the
products in retail stores, and the end of April, according to an
analysis by Spirits Canada.
The group, which represents Canadian manufacturers and
marketers of distilled spirits, said total spirits sales in
Canada fell 12.8% during the same period.
"The North American spirits sector is highly interconnected,
and the immediate and continued removal of all U.S. spirits
products from Canadian shelves is deeply problematic for spirits
producers on both sides of the border," said Cal Bricker,
president and CEO of Spirits Canada.
Several Canadian provinces pulled U.S. spirits from liquor
stores in response to U.S. President Donald Trump's imposition
of a 25% tariff on certain imports.
Most recently, Trump's threat to impose a 35% tariff on
Canadian goods starting August 1 has raised concerns about an
escalating trade war and spurred a "Buy Canadian" movement among
consumers and businesses.
In early March, Jack Daniel's maker Brown-Forman Corp ( BF/A )
called the removal of American bourbon and whiskey from
Canadian liquor stores worse than Canada's retaliatory tariffs
and described it as a disproportionate response to Trump's
levies.
According to Spirits Canada, sales of U.S. spirits in
Ontario, Canada's largest market for spirits, plunged 80% after
the products were removed from shelves. Two provinces, Alberta
and Saskatchewan, have since resumed selling U.S. spirits, the
group said.
The decision to pull U.S. spirits has hurt American
distillers, as well as Canadian revenues, consumers and
hospitality businesses, Spirits Canada added.
Currently, U.S. tariffs are suspended on imports from Canada
that comply with the U.S.-Mexico-Canada Agreement (USMCA).
Spirits produced in Canada fall under this trade pact.