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Creators said Capital One overrode tracking codes
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Judge allows unjust enrichment, interference claims
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Capital One not immediately available for comment
By Jonathan Stempel
June 3 (Reuters) - Capital One must face a
lawsuit by social media creators who said the bank's free
browser extension stole their sales commissions when consumers
bought their products and services.
In a Monday night decision, U.S. District Judge Anthony
Trenga in Alexandria, Virginia said creators plausibly alleged
that Capital One knew or should have known that it diverted
their commissions by overriding tracking codes that showed
consumers had seen their content.
The proposed class action involves affiliate marketing,
where creators promote content through links that appear on
their platforms and social media channels, and are provided by
online merchants and third-party marketers.
Creators said the Capital One Shopping browser extension,
used by more than 10 million people to find discounts, made it
appear at checkout as though consumers made purchases from
merchants' sites after clicking referral links from the bank.
They said this let McLean, Virginia-based Capital One
collect millions of dollars of commissions that bloggers,
influencers, YouTubers and other creators had "rightfully
earned".
Trenga said creators can pursue claims that Capital One was
unjustly enriched, interfered with their contracts and ability
to make money, and violated the federal Computer Fraud and Abuse
Act. He dismissed a conversion claim and four state law claims.
Capital One did not immediately respond to requests for
comment on Tuesday.
In seeking a dismissal, the bank said it was up to merchants
to decide how to allocate commissions.
It also said the lawsuit reflected creators' frustration
that merchants "do not always share their view that they did all
the work."
Norman Siegel, a lawyer for the creators, said they looked
forward to continuing to prosecute their case.
Microsoft ( MSFT ) and PayPal ( PYPL ) face similar
litigation over their Microsoft Shopping and PayPal Honey
extensions.
Capital One is the sixth-largest U.S. commercial bank by
assets, after buying Discover Financial Services in May.
It acquired its browser extension when it bought online
shopping startup Wikibuy in 2018.
The case is In re Capital One Financial Corp ( COF ), Affiliate
Marketing Litigation, U.S. District Court, Eastern District of
Virginia, No. 25-00023.