NEW YORK, April 3 (Reuters) - Guatemalan conglomerate
Castillo Hermanos is buying U.S.-based Harvest Hill, maker of
beverages such as SunnyD, for around $1.5 billion, including
debt, according to people familiar with the matter.
The deal is expected to be announced later on Thursday, the
sources said, requesting anonymity because the terms of the
transaction are confidential.
Private equity firm Brynwood Partners launched the Harvest
Hill platform in 2014 with its acquisition of Juicy Juice from
Nestlé USA, Inc., and since then it has added eight other
beverage brands, including Daily's Cocktails and energy drink
Nutrament, to the platform.
Founded in 1886, Castillo Hermanos is a large, family-owned
company based in Guatemala. It manufactures food and beverage
products such as the Famosa beer brand, and owns several other
assets across Central America.
Brynwood Partners, Centerview Capital, Harvest Hill, and
Citi did not immediately respond to requests for comment.
Castillo Hermanos could not be reached for comment.
A deal for Harvest Hill would allow Castillo Hermanos to
diversify outside of Central America, and bypass tariffs to
introduce its own products to more U.S. consumers by making them
at Harvest Hill's manufacturing facilities. Harvest Hill, based
in Stamford, Connecticut, has several manufacturing facilities
across the country.
The Trump administration on Wednesday announced reciprocal
tariffs on several countries, some of which are in Latin
America. It already had imposed 25% tariffs on Mexican goods.
Castillo Hermanos, which will be the majority owner of
Harvest Hill, is partnering with US consumer-focused investment
firm Centerview Capital on the deal. Jim Kilts, a former Procter
& Gamble executive and consumer industry veteran, launched the
firm in 2006.
Other Latin American firms have partnered with U.S.
investors to acquire U.S. food and beverage companies in recent
years. Last year, Bia Foods, the investment arm of Guatemalan
conglomerate Grupo Mariposa, partnered with US merchant bank BDT
& MSD Partners to acquire U.S.-based Badia Spices for around
$1.2 billion, Reuters reported.
Based in Greenwich, Connecticut, Brynwood Partners is a
consumer-focused investment firm that manages more than $1
billion of capital.
Citigroup ( C/PN ) was the sole financial advisor to the buyer
group and led the financing for the deal.
The Wall Street Journal reported the deal talks earlier on
Thursday.