Aug 28 - Premium baby diaper brand Coterie, which counts

models and entrepreneurs Karlie Kloss and Ashley Graham as

investors, is in talks to sell itself to consumer goods company

Mammoth Brands, according to people familiar with the matter.

Privately held Mammoth owns men's razor company Harry's and

women's body care brand Flamingo. Coterie sells high-end

disposable diapers popular with celebrities that are said to

perform better than household brands but can cost more than

twice the price.

Coterie has been working with investment bank Raymond James

on a sale process, according to the people, who asked not to be

named because the discussions are private.

The company, which is profitable, generates more than $200

million of annual revenue and close to $50 million of annual

earnings before interest, taxes, depreciation and amortization

(EBITDA), sources said. It could fetch a roughly $650 million

valuation based on where other paper products companies trade,

they said.

The discussions are still ongoing and a deal isn't

guaranteed, they said.

Mammoth declined to comment. Coterie and Raymond James did

not immediately respond to requests for comment.

In recent years, disruptor baby care brands like Coterie,

Hello Bello and The Honest Company have sought to challenge

legacy players like Procter & Gamble ( PG )-owned Pampers and

Kimberly-Clark ( KMB )-owned Huggies. Actors Kristen Bell and

Dax Shepard founded Hello Bello while The Honest Company counts

actor Jessica Alba as a founder.

Launched in 2019 by Frank Yu, Coterie is known for its

high-quality, hypoallergenic and cruelty-free diapers, which are

primarily sold online. The New York, New York-based company also

sells wipes and other baby products.

Mammoth generated $835 million in revenue and nearly $100

million in adjusted EBITDA in 2024, the company said in April.

It's led by Jeff Raider and Andy Katz-Mayfield, who co-founded

Harry's in 2013.

In 2020, U.S. antitrust regulators thwarted an attempt by

Edgewell Personal Care to acquire Harry's for $1.37 billion. In

2024, Reuters reported that Harry's had confidentially filed for

an initial public offering. Since then, the company rebranded to

Mammoth to highlight its expansion beyond shaving products and

aspirations to become a consumer packaged goods leader.