02:27 PM EDT, 09/18/2024 (MT Newswires) -- Charter Communications' ( CHTR ) Spectrum Reach unit said Wednesday it will become a local reseller of Amazon.com's ( AMZN ) Amazon Ads inventory in a multiyear deal.

Financial terms weren't disclosed.

"Spectrum Reach will bring together its streaming and traditional TV inventory, data and overall scale alongside Amazon Ads offerings to offer local small and medium-sized business advertisers the ability to reach nearly every household in their respective region," according to a statement.

Charter shares rose 1.3% in recent trading Wednesday, and Amazon ( AMZN ) climbed 0.6%.

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