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Charter launches cheaper internet plans to boost broadband customer retention
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Charter launches cheaper internet plans to boost broadband customer retention
Sep 16, 2024 12:15 PM

Sept 16 (Reuters) - Telecoms firm Charter

Communications ( CHTR )-owned Spectrum on Monday rolled out

cheaper internet plans that would be bundled with its mobile and

cable TV services, amid tough competition from Comcast ( CMCSA )

and AT&T's ( T ) DirecTV.

The move comes at a time when people are dumping cable TV

bundles provided by the likes of Charter for streaming services,

while wireless majors including AT&T ( T ) and Verizon are attracting

broadband customers.

Charter, which has benefited from a push into less tapped

rural areas, will from Tuesday offer the Spectrum One plan with

internet speeds of 500 megabytes per second for $30/month when

bundled with two mobile lines or cable TV.

A higher plan, with a speed of 1 gigabytes per second called

the Spectrum Gig, will be rolled out at a starting price of

$40/month.

The company also offered an increase in internet speed at no

additional cost for customers using two of its existing

broadband plans. These announcements are part of a new brand

platform called 'Life Platform', which will be rolled out in 41

states this week.

Charter is also pledging to give credits to customers in

case of an outage in its services.

In July, the company paid a $15 million penalty in

connection with three unplanned network outages and hundreds of

scheduled maintenance-related network outages which took place

last year.

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