Competition in the short-video space in the country continues to intensify with YouTube being the latest entrant in the segment with its 'Shorts' offering as the Google owned platform attempts to fill the void created after the ban of TikTok in India.

Appealing to the government to allow theatres to reopen on an urgent basis, the Multiplex Association of India on Tuesday said the movie exhibition sector that provides employment to lakhs of people had lost an estimated Rs 9,000 crore in the last six months. Thecinema body, which represents all the multiplex chains, including, PVR, INOX and Cinepolis, said the sector directly employs more than two lakh people and provides employment to lakhs indirectly.

Megastar Amitabh Bachchan has partnered with Amazon and will lend his voice for a unique user experience on Alexa-enabled devices. Amazon, in a blog post, said the company and Amitabh Bachchan have collaborated to create a unique celebrity voice experience.

The COVID-19 outbreak has affected India's media and entertainment sector to varying degrees. While traditional outdoor entertainment formats have been affected, digital advertising, OTT and gaming have fared better. Digital advertising spends are likely to overtake TV advertising in FY21, according to a report by KPMG.