SHANGHAI, July 4 (Reuters) - China's Commerce Ministry
issued its final ruling on brandy originating in the European
Union on Friday, implementing duties of up to 34.9% for a period
of five years starting from July 5, 2025, the ministry said in
statement.
Some companies that had made minimum price commitments,
including Pernod Ricard-owned Martell & Co and Remy
Cointreu's Remy Martin, will be spared the higher
tariff rate, according to the announcement, unless those
commitments were breached.
The ruling follows an investigation into European brandy,
most of it cognac from France, first launched last year.
French cognac makers have complained they are collateral
damage in a broader trade row between Brussels and Beijing over
import tariffs imposed on China-made electric vehicles.
China implemented the duties on cognac following an earlier
investigation last year into brandy imports, after the European
Union accused Beijing of giving its auto industry unfair
subsidies and imposed duties on imports of Chinese-made EVs.
Monthly cognac exports to China, the world's most valuable
market for the spirit, have fallen by as much as 70% due to the
trade dispute, according to data from the Bureau National
Interprofessionnel du Cognac (BNIC), an industry body.
Last week Reuters reported that French cognac makers had
reached a tentative deal on minimum import prices for the
Chinese market, but that China would only finalise the deal if
progress was made regarding EU tariffs on Chinese-made EVs.
The news will likely be welcomed by brandy distillers that
have also seen sales slow in the United States, the world's
biggest cognac market by volume, as a result of inflation and
economic uncertainty.