Nov 13 (Reuters) - China's JD.com ( JD )

topped market estimates for quarterly revenue on Thursday, as

the e-commerce giant benefited from steady consumer spending on

its platform thanks to government subsidies and lower prices.

The company reported a 14.9% rise in total revenue to 299.1

billion yuan ($41.99 billion) in the third quarter ended

September, compared with analysts' average estimate of 294.05

billion yuan, according to data compiled by LSEG.

($1 = 7.1230 Chinese yuan renminbi)

(Reporting by Deborah Sophia in Bengaluru; Editing by Anil

D'Silva)