Nov 13 (Reuters) - China's JD.com ( JD )

topped market estimates for quarterly revenue on Thursday, as

the e-commerce giant benefited from steady consumer spending on

its platform thanks to government subsidies and lower prices.

U.S.-listed shares of the company rose more than 3% in

premarket trading.

Chinese retailers are using heavy discounts and price

cuts to lure shoppers who are keeping a tight leash on their

spending due to worries over job and income security.

JD.com ( JD ), which is the top retailer of home appliances in

China, has also benefited from government-backed trade-in

policies that allow consumers to exchange older appliances for

newer ones.

The company reported a 14.9% rise in total revenue to 299.1

billion yuan ($41.99 billion) in the third quarter ended

September 30, compared with analysts' average estimate of 294.05

billion yuan, according to data compiled by LSEG.

Quarterly net income attributable to JD.com's ( JD ) ordinary

shareholders fell to 5.3 billion yuan from 11.7 billion yuan a

year earlier, owing to the company's hefty investments in

international expansion and new business segments.

($1 = 7.1230 Chinese yuan renminbi)

(Reporting by Deborah Sophia in Bengaluru; Editing by Anil

D'Silva)