BERLIN, Aug 30 (Reuters) - China's BYD
will buy its German distributor Hedin Electric
Mobility, BYD and Hedin said on Friday, as BYD moves to
establish itself as a major electric vehicle maker in Europe.
BYD Automotive GmbH will take charge of the sales activities
of BYD vehicles and parts in the German market, as well as
management of its stores in Stuttgart and Frankfurt, BYD said,
adding that the deal was subject to approval and expected to
close in the fourth quarter.
The move will allow BYD to take greater control of its
strategy in the country, where sales totalled just over 4,000
last year but have slumped this year so far in line with an
industry-wide crash in EV demand.
Hedin, a Swedish mobility group which also manages the
distribution of other Chinese car brands including XPeng ( XPEV ) and
Hongqi, previously managed BYD's relationships to six dealers
across Germany to ease the Chinese EV maker's entry into the
European market.
BYD also works with other dealers in Germany including
Sternauto, which set up
a store
in Berlin for the brand earlier this year.
Hedin Automotive eMobility GmbH will carry on selling
BYD cars in three German cities, BYD said.
BYD, which produces batteries as well as EVs and leads
electric car sales in China, has expanded its global presence in
recent months, laying the groundwork for manufacturing sites in
Europe
and
Mexico
.
The company is targeting
a 20% jump
in annual sales for the year, offering aggressive discounts
for its best-selling EVs to secure its leadership position.
Overseas shipments accounted for 11.9% of BYD's total sales in
the first seven months of the year, with Britain emerging as its
strongest market in Europe.