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Chinese e-vapor company RLX Technology Q2 revenue rises on international markets  expansion
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Chinese e-vapor company RLX Technology Q2 revenue rises on international markets  expansion
Aug 22, 2025 2:59 AM

Overview

* RLX Technology ( RLX ) Q2 revenue rises 40.3% yr/yr to RMB880 mln (US$122.8 million)

* Gross margin improves to 27.5% from 25.2% in prior year

* Non-GAAP income from operations up 147.6% yr/yr to RMB116.2 mln

Outlook

* Company emphasizes global compliance and strategic partnerships for future growth

* RLX Technology ( RLX ) focuses on data-driven localized strategies for expansion

* Company confident in navigating regulatory shifts and consumer behavior changes

Result Drivers

* INTERNATIONAL EXPANSION - Co attributes 40.3% year-over-year revenue growth to sustained momentum in international markets, per CFO Chao Lu

* COST CONTROL - Disciplined cost management and optimized product mix led to a 147.6% increase in non-GAAP income from operations, according to CFO Chao Lu

* MARGIN IMPROVEMENT - Gross margin rose to 27.5% from 25.2% in the prior year, driven by favorable revenue mix and improved margins in selected Asian countries

Key Details

Metric Beat/Mis Actual Consensu

s s

Estimate

Q2 RMB 880

Revenue mln

Q2 RMB

Adjusted 291.20

Net mln

Income

Q2 Net RMB

Income 218.50

mln

Q2 Gross 27.5%

Margin

Q2 Gross RMB

Profit 242.10

mln

Q2 RMB

Operatin 203.10

g mln

Expenses

Analyst Coverage

* The current average analyst rating on the shares is "buy" and the breakdown of recommendations is 3 "strong buy" or "buy", 1 "hold" and no "sell" or "strong sell"

* The average consensus recommendation for the tobacco peer group is "buy"

* Wall Street's median 12-month price target for RLX Technology Inc ( RLX ) is $2.48, about 9.5% above its August 21 closing price of $2.24

* The stock recently traded at 20 times the next 12-month earnings vs. a P/E of 17 three months ago

Press Release:

(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)

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