May 16 (Reuters) - Chinese online retailer JD.com ( JD )

on Thursday reported first-quarter revenue that beat

market estimates, as deep price cuts helped boost sales that had

been hit hard by cautious customer sentiment.

Net revenue rose 7% to 260 billion yuan ($36.02 billion) in

January-March, versus the 257.72 billion yuan average of 21

analyst estimates compiled by LSEG. Analysts see full-year sales

growing 6.7%.

($1 = 7.2182 Chinese yuan renminbi)