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Chipotle Mexican Grill Forms Partnership With Fighting Video Game Tekken 8
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Chipotle Mexican Grill Forms Partnership With Fighting Video Game Tekken 8
Apr 8, 2024 7:58 AM

10:37 AM EDT, 04/08/2024 (MT Newswires) -- Chipotle Mexican Grill ( CMG ) said Monday it formed a partnership with fighting-based video game Tekken 8 to provide players a chance to earn in-game currency via digital entree purchases made on the Chipotle app and website.

The company said the 2024 edition of its e-sports competition will be hosted in partnership with Sony Interactive Entertainment and feature Tekken 8 as its title game.

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