Chique, an apparel brand, has gone international by opening an 800 square store in Dubai. The brand already has more than 40 outlets in 26 cities spread across the country, and 10 more under fit-outs on the way. It is operational in all cities like Delhi, Ahmedabad, Lucknow, Jaipur, Hyderabad, Ludhiana, Gurugram, Bangalore, and Mumbai.

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The group said it wants to open 150 plus stores in the next three years, starting with UAE. The brand has already set its foot internationally and with a retail rollout strategy further aims to expand internationally.

Siddhanth Gupta, Founder of Chique said, “We are excited to expand internationally. After UAE we will look towards entering Europe. We are getting a good response, and the key reason is we try to craft every piece in accordance with the needs of the ever-evolving woman.”

As of now, the brand sells majorly through its stores, website and collaborated with Myntra, Nykaa Fashion and Pernia's Pop Up Shop. It has manufacturing units with a capacity of producing over 100,000 units per month, the company said.

The company has end-to-end supply chain solutions, from product design and development, raw material sourcing, outsourcing vendors, production management, and quality control to in-country logistics, global freight management, and e-logistics. The state-of-the-art infrastructure also includes digital printing and computer embroidery machines to offer the quality of global standards, it said.

First Published:Sept 6, 2023 3:48 PM IST