08:29 AM EDT, 10/09/2024 (MT Newswires) -- CI Financial ( CIXXF ) said Wednesday that it partnered with Neo Financial to launch a new suite of everyday deposit and credit products.

Under the partnership, CI Wealth clients will benefit from Neo's advanced technology, which offers streamlined applications and seamless, instant transfers between deposit and investment accounts, all within a single platform.

CI said clients can also enjoy enhanced cashback rewards through Neo's unique card program, with rewards linked to deposit balances, and access to Neo's vast network of over 11,000 cashback partners.

Through the partnership, CI said Neo Financial clients will also gain access to in-person financial advisory services and CI Wealth's leading wealth management platform.

"This partnership allows us to provide our clients with an expanded range of financial solutions, tailored to their needs and backed by exceptional technology and service," said Christopher Enright, CI Financial's ( CIXXF ) executive vice president and co-head of Wealth, Canada.

"We chose to partner with CI Financial ( CIXXF ) because, as an independent advisory group, we believe they offer unbiased advice with a focus on providing the best possible investment products to their clients, with both proprietary and third-party solutions," said Neo Financial CEO Andrew Chau.

CI Financial's ( CIXXF ) share price rose 2.8% yesterday to $20.33 on the TSX.