07:40 AM EDT, 10/16/2025 (MT Newswires) -- Cineplex ( CPXGF ) said Thursday it is selling its digital media division, Cineplex Digital Media (CDM), to Creative Realities, a U.S.-based digital signage solutions company, for $70 million cash.

Sale proceeds will provide capital for share buybacks, debt reduction and bolster resources for general corporate purposes, Cineplex ( CPXGF ) said. The transaction is expected to close in the coming weeks.

The company has also struck a long-term deal to continue as CDM's exclusive advertising sales agent for CDM-operated digital-out-of-home networks across Canada.

"Over the past 16 years, Cineplex Digital Media has grown to be an industry leading and award-winning digital solutions company, operating some of the largest digital networks across North America. As we continued to grow CDM, we had said we would remain open to an opportunistic and strategic sale," said chief executive Ellis Jacob.

"CRI's strong offer and this accretive transaction will provide us with meaningful capital to continue to deliver value for our shareholders."