This week Cinthol announced its foray into the male grooming market by launching 8 new variants for face, body and hair. With this launch, Cinthol has become the first ever brand to offer complete grooming solutions in the Rs 5500 crore male grooming market.

Sunil Katari, CEO-India and SAARC, GCPL told CNBC-TV18 how the new launch would add value to the Rs 600 crore ‘Cinthol’ brand and Godrej Consumer Products’ (GCPL) growth strategy.

First Published:Sept 22, 2018 3:44 PM IST