AMSTERDAM, Sept 3 (Reuters) - U.S. facial recognition

company Clearview AI has been fined 30.5 million euros ($33.71

million) for building what Dutch data protection watchdog DPA

said on Tuesday was an illegal database.

DPA also issued an additional order, imposing a penalty of

up to 5 million euros on Clearview for non-compliance. Reuters

was not immediately able to contact the company for comment.

"Facial recognition is a highly intrusive technology, that

you cannot simply unleash on anyone in the world", DPA chairman

Aleid Wolfsen said in a statement, which warned that using the

Clearview's services is also illegal under Dutch regulations.

Ride-hailing platform Uber ( UBER ) was last week fined by DPA for

sending the personal data of European taxi drivers to the United

States, in violation of EU rules.

Uber ( UBER ) called the fine unjustified and said it was appealing.

($1 = 0.9047 euros)